Jim Kidd Sports
Jim Kidd Sports is a Western Australian based sporting goods retailer.
Started in 1979 as a 75 meter shop in Fremantle, Jim Kidd Sports has since then grown to 10 stores around WA, building a strong reputation as the go-to place for sporting goods.
We strive to bring you great prices on all your sporting needs.
Purpose:
Jim Kidd Sports is dynamic sports retail business based in Perth, Western Australia, with a strong focus on delivering exceptional value to customers by providing high-quality sporting goods at competitive prices. Our purpose is centred around making sports and fitness more accessible and enjoyable for all, whether you're a beginner or an experienced athlete. We aim to be a trusted destination for customers who want a wide selection of sports equipment and apparel across various sports and activities like running, soccer, basketball, AFL, netball and more.
Our core purpose is to empower individuals and teams to perform their best by providing them with the right equipment and gear. We understand that sport is not just about competition, but about promoting a healthy lifestyle, building community, and enhancing personal development. By offering a wide range of products, we make it easier for our customers to find what they need to pursue their passion.
Values:
Customer-Centric Approach: We value excellent customer service, aiming to exceed expectations by offering personalised assistance and expert advice. Our customers are the heart of the business, and we strive to make every experience a positive one.
Integrity and Transparency: We believe in offering fair, honest pricing and maintaining a transparent relationship with our customers. Trust is at the foundation of our brand, and we are committed to keeping things straightforward and clear in all transactions.
Quality and Reliability: Whether it’s running shoes, soccer boots, basketballs, or AFL gear, we are committed to only offering products that meet high standards of durability and performance. We work with trusted suppliers to ensure that customers always get the best.
Inclusivity and Accessibility: We cater to a broad range of sports and skill levels, from casual participants to serious athletes, ensuring that everyone can find what they need at a price that suits their budget.
We are an equal opportunity employer committed to creating a diverse and inclusive workplace. We value and encourage individuals from all backgrounds, experiences and perspectives.
Culture:
Our company’s culture is one of collaboration, passion, and respect for the sporting community. It’s a place where employees are encouraged to bring their own enthusiasm for sports into their work, and where teamwork is key to providing the best experience for customers. Employees take pride in being knowledgeable and approachable, going above and beyond to help each customer find exactly what they need.
Our work environment is dynamic and fast-paced, and our team is driven by a shared goal: to serve as the go-to destination for all things sports-related in Perth. There’s a sense of camaraderie, both among staff and customers, where everyone shares the love for sports and physical activity. We value innovation and adaptability, continuously seeking ways to improve our offerings and stay ahead of market trends.
Overall, our organisation’s purpose, values, and culture combine to create a business that is more than just a sports retailer — it’s a community hub for people who share a passion for sports and fitness.
Thank you for your continued trust and support,
Jim Kidd Sports Team
